We invest in the future
As a profitable market leader, DB offers its customers first-class mobility and logistics solutions. Profitable growth and our consistent focus on customers and quality are the key strategic areas that will allow us to maintain this position.
We are determined that a company’s success means more than just economic performance. For this reason we want to strike a balance between economic, social and environmental pillars.
Deutsche Bahn aims to be a profitable market leader by 2020- and DB Cargo, as the Transportation and Logistics Division of the Deutsche Bahn Group, will play a key role.
Two strategic areas will ensure the Group reaches this goal: growth and profitability as well as a consistent customer and quality orientation.
Growth and profitability
The company’s growth and profitability are fundamental for long-term success, and the two must go hand in hand. With its healthy financial foundation and good economic performance, DB Cargo is in a position to invest in new positions, its employees’ expertise and new business, which in turn enable it to continue to grow. These investments are necessary to be able to assert and further expand our market position as the leading transportation and logistics company.
DB Cargo already has leading market positions in all market segments – European rail freight and land transport, air and ocean freight, and contract logistics. Before it can build on these positions, it must improve profitability by modernizing the IT landscape and expanding new high-margin products. DB Cargo will increasingly shift the focus of its growth activities to newly industrialized and developing countries to take even greater advantage of fast-growing markets.
Customer and quality orientation
At DB Cargo we are pressing ahead with expanding our core business while focusing on continually improving the quality of processes and products. At the same time, we are striving to expand our integrated products and services and strengthen our international transportation network. Innovative industry solutions and key account management geared toward those solutions are long-term tools that will help us to maintain high levels of customer satisfaction. Our ability to find smart ways to combine different modes of transportation and their strengths in terms of speed, capacity and environmental aspects gives us a clear competitive advantage.
DB Cargo, with its closely meshed network, is already Europe’s leading rail freight transport company. We are able to offer our customers all-in-one products and services at a uniformly high level of quality. This has allowed us to continually increase our market share in Europe in recent years and to grow from a national network provider to a European rail freight transport company. DB Cargo stands for our global logistics activities – and we are already one of the world’s leading companies in this area. Our extensive, internationally oriented range of products and services in global air and ocean freight and contract logistics and our dense European land transport network make it possible for us to offer our customers all transportation and logistics solutions from a single source.